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Club Level opens at Alpha Eastern Creek


Greater Western Sydney’s hotel market has received a significant boost, as Alpha Eastern Creek launches its brand new Club Level with an additional 60 new rooms, and an intimate Club Lounge.

The $7 million project which commenced in 2016, saw the new superior rooms and Club Lounge added to the top floor of the existing premise over-looking Sydney Motorsport Park, increasing the hotel’s inventory to 164.

Jonathan Wooller, Founder and Managing Partner of Alpha Hotels & Resorts said, “Guests looking for a higher level of hotel accommodation can now stay in the newest and largest rooms in the area, coupled with an intimate business lounge including all-day-refreshments, unlimited W-Fi, and spaces to work and unwind.”

“The new Club Level and overall hotel transformation, will distinguish Alpha Eastern Creek as the World-class hotel provider in the heart of Sydney’s growth corridor – an area fuelled by major economic activity through the Western Sydney Airport development and road projects that will create the connection to the airport,” he added.

The Club Level accommodation features contemporary interiors, luxury king-sized beds, Smart TV, unlimited free Wi-Fi, chic bathroom amenities, and in-room dining. The spacious 40 sqm Club Suites offer a free-flowing living and dining area, a kitchenette and views over the Blue Mountains or Sydney Motorsport Park.

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Club Lounge access and privileges are complimentary for guests when booking Club rooms or suites with a range of benefits such as light express breakfast, refreshments during the day, Sundown snacks with a complimentary drink and unlimited WiFi.

Guests can spread out and work, or relax on lounges, café tables or benches and can also host up to two guests in the Club Lounge on weekdays 9.00pm – 4.00pm during their stay – providing a convenient place to meet with clients or colleagues.

The façade of the hotel has also been completely renovated along with a refreshment of decore and alfresco area in the hotel’s popular Oak Bar & Grill, as well as the addition of a Tesla charging station.

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Alpha Eastern Creek is now the largest hotel in the area West of Parramatta through to Penrith with extensive facilities including; an indoor heated lap pool and gym, Oak Bar & Grill with alfresco dining, new Club Lounge, 3 meeting rooms for up to 120 delegates and a shuttle bus to local business parks and attractions.

New Rooms and Club Floor by April 2016


Alpha Hotels & Resorts will invest $10 million to redevelop Alpha Eastern Creek to capitalise on market growth, with 60 new accommodation rooms and a club floor to be complete by April 2016.

Alpha Hotel Eastern Creek boasts a prime position directly opposite Sydney Motorsport Park, within one of Western Sydney’s fastest growing Corporate and Industrial Estates.

The hotel will be transformed to meet increased demand for full-service hotels in the area with market growth fuelled by NSW Government infrastructure projects proposed for the Broader Western Sydney Area.

Construction has commenced on the addition of 60 new rooms, creating an entirely new floor on top of the existing premise increasing the room count to 162. By completion in April 2016 it will be the largest hotel in the area.

Jonathan Wooller, Founder and Managing Partner of Alpha Hotels & Resorts said, “With uninterrupted views over Sydney Motorsport Park, and surrounding areas, the Alpha Club floor will have 60 additional guest rooms and social areas that will incorporate contemporary interior design, the latest technology, entertainment and amenities for the fast-paced, style-conscious traveller”.

“Both the Alpha Club floor and the exceptional dining experience offered at Oak Bar & Grill, will distinguish Alpha Hotel Eastern Creek as the World-class hotel provider in the heart of Sydney’s growth corridor’, he added.

Alpha Eastern Creek also opened its new dining destination restaurant last year after a major up-market revamp of its popular bistro-style dining space. “Oak Bar & Grill” is located within the hotel but in its own unique space. Hotel guests, visitors to the area and businesses can enjoy Oak’s chic but chilled out atmosphere with indoor and alfresco dining.

Top Gear Festival – Special Offer


The countdown is on to Top Gear Festival Sydney – 18/19 April 2015 at Sydney Motorsport Park Eastern Creek. Top Gear Festival Sydney brings the global television phenomenon that is Top Gear to life in a two day festival extravaganza – for info visit:

Alpha Hotel Eastern Creek is delighted to extend a special discount on tickets.

10% off General Admission or Grandstand tickets. To redeem, visit TICKETEK.COM.AU and enter the password ALPHA. Offer expires 9am (AEST), Friday 17th April, 2015

Born to Race – Meet Shane Van Gisbergen


Event 03 of the 2014 Australian V8 Supercars Championship Series

Shane Van Gisbergen was born to race. From pestering his Dad Robert to buy him a Suzuki ATV at the tender age of five, to signing – at just 17 years of age – a contract to race V8 Supercars for top Ford team Stone Brothers Racing, the constant in his life has been competition.

During 2013, Shane excelled in not one, not two but three different national-level race series, and raced – at last count – five different cars. His 2014 schedule is looking just as busy…as a sponsor of Shane Van Gisbergen, Alpha Hotels & Resorts wish Shane and the team another successful year on the track.

You can keep up to date with his progress at :

Alpha Hotels & Resorts to own and manage hotels in Brisbane, Western Sydney and Canberra


Australia’s newest privately-owned hotel owner and management company, Alpha Hotels & Resorts, has announced its plans to grow a significant Australian footprint of upper midscale hotels, resorts and apartments covering major capital cities, key urban centres and popular leisure destinations.

The founding group of properties will all be owned and managed by Alpha Hotels & Resorts, and will include a collection of strategically located, well-established hotels that will be rebranded as Alpha Hotels, as well as a new multi-use hotel and retail development.

Alpha Hotels & Resorts will make its entrance into the market at the start of 2014, with Alpha Canberra in Tuggerangong from 1 February, Alpha Eastern Creek in Western Sydney from 1 March, and Alpha Mosaic Brisbane in Fortitude Valley to follow in April.

Majority owned by Alpha Hotels & Resorts, the boutique Diamant Hotel in Potts Point will also provide Alpha Hotels & Resorts an affiliated Sydney property of exceptional quality.

Jonathan Wooller, founder and Managing Partner of Alpha Hotels & Resorts said, “Our upper midscale hotels in Canberra, Eastern Creek and Brisbane will wear the bold new Alpha branding but will have their own local twist and personality, with the physical product ultimately shaped by the requirements of the customers that stay there.

The style, facilities and food will be unique to each hotel and will complement its local environs, however the customer journey and service experience will be 100% aligned with Alpha standards which will be backed by our money back guarantee”.

Alpha Canberra, Tuggerangong’s most prominent hotel, is completing the final stages of a million dollar renovation, with the hotel’s lobby, restaurant, bar and gym boasting a sleek new look by 1 February 2014, when it becomes the first Alpha hotel to open its doors. The 100 rooms will also undergo refurbishment in late 2014.

“The transformation of the hotel comes at a time when the area is undergoing a remarkable renaissance. There is an energy in the area with new constructions such as the SouthQuay residential and retail development leading the way. New offices, restaurants and retail outlets are opening all the time”, said Bruce Holliday Alpha Hotels & Resorts Managing Partner and Alpha Canberra General Manager.

Situated among Western Sydney’s fastest growing Corporate and Industrial estates, Alpha Eastern Creek is also set for an extensive redevelopment in 2014 to meet increased demand in the area. The creation of a new dining destination restaurant, called “The Oak Bar and Grill” will be launched at the hotel in January 2014, with construction commencing on an additional 60 new rooms, and a unique Club Lounge with uninterrupted views over Sydney Motor Sport Park later in 2014.

Alpha Mosaic Brisbane will set the benchmark for a new-build Alpha property when it opens in the second quarter of 2014. The landmark 18-story hotel, 213 apartment, commercial and retail complex is part of Fortitude Valley’s transformation as the new heartbeat of Brisbane. The Hotel will feature 51 boutique hotel rooms, a combination of one bedroom and two bedroom self-contained apartments, restaurant bar and a Podium-level alfresco oasis.

Alpha Hotels & Resorts will continue to build on its proven track record of successful hotel management with its hotels in Canberra, Brisbane and Eastern Creek as a priority. Plans to build the brand, and expedite a network of hotels where owner’s and guest’s expectations are consistently met at optimal operating costs will be scaled up from mid-2014.


Alpha Hotels & Resorts is a new and vibrant company with a highly talented management team that collectively has the experience to deliver; successful hotel operations, sales, marketing, distribution, and profitable operational returns through innovative hotel management services and brand and distribution services.

Founded by two of Australia’s most experienced hospitality professionals, Jonathan Wooller and Bruce Holliday, who collectively have more than 50 years experience in Asia-Pacific covering all facets of hospitality business with organisations that include; SilverNeedle Hospitality, Constellation Hotels, Accor Asia-Pacific, Park Lane Hotels, Four Seasons, Regent International Hotels, Hilton Hotels, Hyatt Hotels and Crown Casino.


For media enquiries or supporting images please contact:

Julie McKinnon
Adapt Marketing
Phone: +61 417 261 073